“We will pay off your loan, no matter what you owe!”
Recently the FTC came down against automobile dealers guilty of this misleading and false advertising gimmick. It’s about time! Too many consumers, particularly our younger ones, in their eagerness to get the best deal, fall for this ploy. In this case all the dealer does is deduct the amount owed to the lender for the trade-in from the appraised value to get a NET trade-in value. In the case that more is owed on the car than its current value, the dealer simply adds the overage to the amount being financed.
Unfortunately, this is only one of several similarly misleading claims that SOME auto dealers continue to make. Here are some of the other “really hard to believe claims”:
“We finance everyone.” — Okay, just exactly how is that accomplished, especially if the customer doesn’t have a job, any money to put down or has a really bad credit score?
“We have the lowest price of anyone!” — In this case, how exactly does this dealer know that his price is lower than anyone else’s? And do they beat the deal consistently on every deal? If it is true, how are there so many dealers that claim this for their dealership?
These are but a few of the many wild claims some car dealers throw out to the public. I hope all of you will investigate further if someone at a dealership wows you with a promise that just seems too good to be true. It usually is (too good to be true)!
Sometimes the Government does need to regulate in order to protect the consumer!
